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Orange and Sony Ericsson Announce Music Partnership
Orange and Sony Ericsson announced an exclusive sponshorship deal on WALKMAN music phones. The European sponsorship deal between Orange and Sony Ericsson will focus on a marketing campaign aimed at delivering mobile music experience to their European customers in 2006.
Orange will roll out the recently announced Sony Ericsson Walkman music phones across its European footprint this year.
Orange and Sony Ericsson have in addition collaborated on an exclusive 9 month European sponsorship deal with Christina Aguilera. Orange customers will have access to exclusive cell phone music content via the Orange World portal. They can download full-tracks, exclusive remixes, unseen videos, ringtones, realtones and wallpapers.
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